Navigating the health care system is complicated and a single error can cost your company and your employee a ton of money. A health care guidance platform is designed to help your employees make better health care decisions. These platforms can vary by their offerings, but the best ones offer personalized services to your employees and are always available from a smartphone app. They should handle both inbound and outbound engagement campaigns that educate your employees and stay top of mind. Many even use advanced technologies like artificial intelligence to discover ways to save a company money by digging into health claims data.

Despite the recent buzz about artificial intelligence, many health care professionals and patients are skeptical about its use in medicine.

Although the majority of doctors believe that AI has the potential to transform health care, many still believe the technology is not yet ready and contains biases, the recent Reimagining Better Health study from GE HealthCare found. The findings come as a number of health care giants continue to look at and experiment with AI models, including generative technologies such as ChatGPT and conversational AI, to improve patient experience and outcomes, automate tasks and enhance productivity.