In today's complex landscape of employee benefits, employers must steer clear of a deceptive phenomenon known as "wellness washing." With wellbeing taking center stage in workplace culture, it's easy to get caught up in the appeal of flashy perks that may not truly contribute to employee welfare.
|Understanding wellness washing
Wellness washing, which appears to be the latest version of "greenwashing," presents employee benefits and programs as comprehensive wellbeing initiatives while lacking the substantial impact of employees' holistic health.
Companies might invest in trendy perks, such as yoga classes, healthy snacks or ping-pong tables, and market them as fostering employee wellbeing. However, these perks often amount to superficial gestures that mark underlying problems rather than addressing the root cause of employee stress and dissatisfaction.
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