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An organization is nothing without its people, and the human resources team is vital in ensuring a company's employees are satisfied and getting the support they need. The reality is, workers won't hesitate to leave for a better opportunity if they aren't. In a 2022 Pew Research Center study, 43% of respondents said they left a job in 2021 because the benefits were not good enough. Yet, those individuals did not necessarily find greener pastures: only 42% said they saw an improvement, while 58% said their options were similar or worse in their new role. In today's environment, open enrollment season should be looked at as the start of a new opportunity to educate and engage employees – helping your people and your business thrive.

HR leaders face significant challenges year-round due to the many moving pieces in people management, combined with the individual needs and wants of each person. There is variety in everything, from mental, physical, and emotional health needs to financial status to family dynamics. Employees have greater expectations than ever when it comes to their health and wellbeing, and companies today are expected to design and deliver employee benefits that are tailored to each person's needs – a tall order. They also must educate employees about the full range of benefits available to them, from understanding different terminologies to parsing through numerous choices. It can be confusing for employees to evaluate and comprehend their options.