Large employers are now spending millions a year on wellbeing benefits, yet the latest polls show that less than a quarter of U.S. employees believe their organization cares about their overall wellbeing. 

Driving this disconnect is the fact that employers are electing to work with a smaller selection of vendors that offer a wider range of capabilities. However, these "one-size-fits-all" programs tend to fit none. 

While fatigue surrounding the growing industry of "point solutions" — specialized health offerings for specific subgroups of employees — has contributed to this shift toward consolidation, the unique value of these offerings shouldn't be overlooked. Neglecting the nuanced needs of your population in favor of a more general approach not only waters down the employee experience, but also diminishes the financial impact of these programs.