At the corner of artificial intelligence (AI) and automation, in the dynamic metropolis that is health care, something groundbreaking is taking place, forever changing the way benefits brokers, benefits managers, retirement advisors and the public comprehend and engage with their health benefits plans. A transformative shift is underway, and it's much bigger than simply adopting cutting-edge technology. Rather, it's a critical and necessary leap forward in finally addressing longstanding challenges many encounter when navigating the often-murky waters of health care and insurance.

Survey says…

Recently, the Kaiser Family Foundation (KFF) published the findings of its KFF Survey of Consumer Experiences with Health Insurance, shedding light on the pervasive difficulties Americans face in dealing with health insurance. Respondents cited authorization denial, higher bills and trouble finding in-network doctors as notable hurdles, underscoring the complexities of accessing essential health care services. Perhaps unsurprisingly, affordability was a dominant theme, with 40% of respondents having delayed or foregone necessary care due to financial constraints.

Remarkably, over a quarter (28%) of those facing insurance issues reported having to pay more for their care on account of these problems, highlighting that uncertainties in insurance coverage can translate into unexpected financial burdens for those seeking medical treatment. Looking deeper, the KFF survey also found that almost one-third (30%) of respondents struggled to interpret the specifics of their coverage, adding yet another layer of confusion to the complex landscape.