The days of generic, "off the shelf" experiences are numbered. Today's consumers are accustomed to premium experiences tuned precisely to their needs and preferences, from streaming services that curate playlists based on their musical tastes, to e-commerce platforms that suggest products tailored to their purchasing history. Why should they expect any less of their benefits packages? 

The answer is: they shouldn't. Many benefits professionals and HR leaders agree that personalized benefits packages are the future of employee benefits. And thanks to dramatic advances in AI technology, it's now possible to offer exclusive, custom-fit benefits packages that are as unique as a person's DNA, without a significant increase in administrative overhead.

Many HR professionals are already using AI to transform processes and boost efficiency, using existing data to influence everything from hiring to staffing decisions. The same can be true for benefits administration: AI can revolutionize how benefits specialists design their programs, benefits coordinators administer packages, and employees make their enrollment selections.