Next year will be the first time Gen Z makes up a larger portion of the U.S. workforce than baby boomers. With this shift, organizations should continue to think critically about the benefits they're offering to attract and retain this new generation of workers. It's becoming clearer that standard benefits offerings like health care and retirement plans are no longer enough to entice new talent, especially as younger workers are about as likely to change jobs in favor of benefits packages and work-life balance as they are for increased compensation.

My team at Jabra recently surveyed 76 academic and industry experts, ranging from business management writers to psychologists, to better understand how employee preferences will continue to shape the workplace. The findings reaffirm that companies must be prepared to follow their employees' lead in 2024, and this includes changing their approach to benefits packages, so they better fit the expectations of younger workers. Benefits related to wellness, sustainability, and workplace flexibility have historically been seen as nice-to-have, but the data increasingly shows that these more holistic experiences will become crucial to attract the next generation of quality talent.