Employers are quickly adopting new benefits

Only about a third of employers currently offer financial education and tools, mental health programs, and caregiver support benefits to their employees, and larger employers are much more likely to offer most of these benefits than smaller firms — but these numbers appear to be growing fast. The 2022 "Market Vision™—The Employer Viewpoint©" study shows another 33% of employers plan to add mental health benefits in the next one to two years, while another 22% plan to offer financial wellness benefits, and another 21% will add caregiver benefits.

Employees show significant interest in emerging benefits

Relatively few employees have access to mental health, financial wellness and caregiver support benefits, according to the 2023 "Market Vision™—The Employee Viewpoint©" report. But significant numbers of employees whose employers don't yet offer these benefits say they're interested in them. Caregiver support generates the strongest interest at 41%, and nearly a third say they're interested in financial wellness benefits (31%) and mental health programs (29%).

The list of additional benefits isn't the only aspect of the voluntary industry that's growing — so is the number of competitors. If you want to emerge from the sea of competition in the market, this could be an ideal time to expand your portfolio with partners offering these emerging new benefits.

Instant Insights /

Emerging opportunities in the voluntary market

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