The employee benefits landscape is crowded. As a benefits advisor, you're surrounded by "incumbents" — established brokers who seem to have a permanent lock on HR's ear. Breaking away from the status quo and winning new business can feel like scaling Mount Everest in flip-flops.

But fear not. There's a secret weapon in your arsenal: strategic digital marketing. This isn't about flashy gimmicks or empty promises; it's about unlocking the hidden power of your offerings and communicating their value to HR leaders in a way that resonates with powerful marketing basics. 

I work with brokers every day to refine their messages and use digital tactics to drive leads and sales. If you're ready to leave the "incumbent" label behind and refine your marketing strategy, let's dig in.