In the dynamic marketing world, the effectiveness of outbound strategies remains a crucial component for success, especially for benefits advisors. An intriguing statistic underscores this: 68% of marketers believe that outbound marketing yields the best quality leads for their sales teams. This figure highlights the enduring relevance and potency of outbound methods in an age where digital and inbound strategies often dominate the conversation. I even know some marketers who don't like outbound strategies. I come from a sales background, so I embrace it and think your agencies should, too.

The challenge for brokers lies not just in reaching out to potential clients, but doing so in a way that is both effective and that resonates with the specific needs of their target audience. This involves navigating a delicate balance between traditional methods and the evolving expectations of an increasingly informed and discerning market. If you've been in the game for many years, I'm sure you've noticed your clients' knowledge has grown drastically.

In this article, I share nine key outbound marketing strategies that have proven effective for my broker clients and can also work for you. While these strategies range from time-tested methods like trade shows and direct mail to more modern approaches like IPTV and targeted print advertising, each has unique strengths and weaknesses. Understanding how to leverage these tactics opens up new avenues for benefits advisors to connect with their audience, build meaningful relationships, and, ultimately, drive business growth in a competitive industry.