2024 sales & marketing tips: Challenging the status quo

Benefits professionals have really pushed against and refuse to follow the status quo this year. It has inspired others to question if following the…

By Lily Peterson | February 09, 2024 at 08:00 AM

Benefits professionals have really pushed against and refuse to follow the status quo this year. It has inspired others to question if following the norm is best for their clients. It seems that, a lot of the times, straying from the trail and not adhering to a one-size-fits-all mentality has the best results.

Here are 10 tips to inspire you to challenge the status quo:

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Lily Peterson is the managing editor for BenefitsPRO.com.

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