Big business is, well, big. Businesses with 1,000 or more employees account for less than 1% of employers but more than half of all employees — more than 64 million people. And the large case market generates nearly half of all voluntary sales.

That’s a big market opportunity. But to succeed in the large case market, you need to understand the interests and needs of these employers and their employees. Here are five key things to keep in mind from our recent “Voluntary Benefits in the Large Case Market” Spotlight™ Report:

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