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There's no question that frontline workers are the backbone of retail, grocery, hospitality and countless other industries. From interacting with sometimes volatile customers to troubleshooting a variety of problems, they are a key part of ensuring operations run smoothly. With the pace and nature of the work, many frontline employees feel disconnected from their workplace and unrecognized for their contributions.
Ensuring that these workers understand they're valued requires actively fostering a sense of connection, which can be challenging in dispersed frontline operations. Unfortunately, 42% of employees admit they don't feel like their employer cares about them, and 40% of frontline retail and grocery workers fear going to work due to the recent rise in customer violence and hostility.
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