This roundup of new benefits offerings, as well as tools to enhance benefits packages, offers a glimpse into how the employee health benefits industry is changing – and how brokers can help companies customize plans tailored to  their employees' needs.

New benefits offerings

Game-changing brand: RosenHealth, a new trailblazing health care brand, officially launched in Orlando, Florida. RosenHealth aims to help companies develop customized health care solutions that are innovative, forward-thinking, and cost-effective. For years, Rosen Hotels & Resorts has provided quality and convenient health care to its associates, who have no deductibles or co-insurance, and a prescription plan that provides over 90% of all medications, including brand and specialty drugs, at no cost. Additionally, the maximum hospital stay cost is only $750, and after the second visit, the cost to the patient is zero. Now, RosenHealth aims to help organizations of all sizes do the same.

Mental health guides: Grokker, a corporate wellbeing solution serving global employers including Delta Airlines and CVS Health, has launched its newest product, Grokker Guides, which offers an evidence-based, accessible digital mental health solution for the workplace designed to help employees build resilience in the face of common mental health challenges including stress and anxiety. Grokker Guides are 30-day cohorts run by licensed clinical psychologists where the expert helps members evaluate and tackle specific mental health issues in a fully-guided experience. Grokker Guides combine live sessions with a proprietary "three-steps a day" program and the power of community to give every participant measurable relief.