BenefitsPRO Expo Preview: Build culture and get the best from your people

As benefit advisors, a significant portion of our time is dedicated to educating employers on attracting and retaining talent through a comprehensive benefit offering. Considering the seemingly never ending passage of new legislation and the increasing complexity of benefit programs, the role of the advisor is continually evolving. Our extensive skill set encompasses a number of areas, including creative plan design, benefits compliance, benefit administration technology, employee engagement, data analytics, claim management, vendor selection, contract review, negotiation, and human resources consulting.

The rapidly changing landscape of benefits has placed considerable pressure on advisors and their teams to perform at increasingly higher levels. The necessity to adapt and enhance our collective skill set is more significant than ever. And this pressure toward upskilling permeates from the top down, affecting every employee in our agencies. If our employees are experiencing heightened expectations for upskilling and overall output, how are we, as their leaders, supporting them?

Be sure to check out Chelsea Ryckis’ Motivation session, “How to Build a Culture & Get the Best From Your People” at the BenefitsPRO Broker Expo on April 29 at 3:05 p.m.

We are all familiar with the financial statistics on turnover and we probably have our fair share of stories about mistakes made in hiring and firing—whether we acted too hastily or too slowly. Early in my entrepreneurial journey, I learned that the needs of our employer clients can be a pleasant distraction from the needs of our primary clients: our employees. Neglecting the human capital needs in our business, even unintentionally, can lead to catastrophic consequences. While I have always respected and valued my employees, during the early years of my business, I overlooked the importance of designing a system for them to flourish in and creating a culture to support it.

After years of coaching and research, I have developed a framework that has enabled me to attract, retain, and develop talent within a high-performance culture. I have successfully implemented this framework over the past three years and am now prepared to share my playbook for developing a company culture and extracting the best from your people.

In my session at the BenefitsPro Expo on April 29th titled “How to Build a Culture & Get the Best From Your People,” we will delve deeply into this topic. Get ready to transform your culture through six pillars: the hiring process, effective onboarding, feedback frameworks, accountability, recognition, and a path to growth. This session will provide you with tangible takeaways that will enable you and your team to gracefully meet the rising expectations of your clients.