Artificial intelligence, personalization, and human empathy are reshaping the employee benefits experience, according to a new study by benefits solutions provider Businessolver®. The "2024 Benefits Insight Report" is based on an analysis of the behaviors and engagement of over 18 million members that use the company's Benefitsolver™ platform, and it reveals the issues employees face when using their benefits — including confusion and financial insecurity — and how technology helps employees enroll in and use the right benefits to support their needs.

"No amount of technology will eliminate benefits confusion for employees. It's simply inherent to the complexity of today's health care system. For most, enrolling in benefits is like how we approach our taxes: It's not a priority until we have to do them," the detailed 25-page report states. "Despite that confusion, however, technology is helping employees optimize and maximize their benefits experience."