Benefits advisors play a crucial and trusted role in shaping the health and wellbeing of the workforce, a factor that directly impacts an organization's effectiveness, efficiency and success. Encouraging employers to focus on improving their employees' personal wellbeing is not just about enhancing workforce productivity; it's also about nurturing a culture of health that benefits the entire organization and ultimately deepens the relationship and trust between broker and client.

Healthy employees also contribute significantly to a positive work environment, demonstrating higher loyalty and maintaining better attendance. This, in turn, reflects positively on the organization's bottom line by reducing health care and benefits costs. Despite the critical importance of fostering employee health, many employers face challenges in motivating employees to make healthier choices.