Adopting creative and expanded ways to uplift working parents is essential. The incessant growth of articles, research, and social media discussions signal a burgeoning concern. The childcare conundrum is certainly capturing widespread attention, with numerous voices urging corporations to heed the call to action.

Redefining the problem: An expanded definition of "childcare"

The narrow view of childcare usually refers to the daycare and nanny set of babies and toddlers. This accepted definition leaves a significant portion of working parents to fend for themselves once kiddos graduate from daycare. Per the US Census Bureau, nearly 60% of working parents have school-age children, aged 10-18. As a result, parents of this group, especially women, continue to exit the workforce or switch jobs for employers who do offer benefit options that work for their individual needs.