No matter the size of the company, economic challenges and rising health care costs make it difficult for employers to offer affordable health care benefits that attract and retain employees. These challenges also create risks for a diverse workforce, where employees across income levels may struggle, leading to delayed health care services – often due to increased costs – underscoring the need for reasonably priced, high quality care offerings.

While no challenge this complex can be overcome with a single solution, price transparency is at the heart of meaningful change. From supporting employer efforts to better manage benefits costs to helping employees make more informed health care decisions, the additional insight of services cost compared to other options shifts the dynamic in ways our health care system has never seen before.

An evolving environment

While the shroud of price secrecy within the health care industry has made real transparency unattainable, recent developments are forcing change.