Attendees of this year's BenefitsPRO Broker Expo Advisor the Year announcement (and loyal readers) may have noticed something seemed a bit off about this year's panel. But no, it wasn't the Mandel effect; after years of internal discussion, the editorial team officially changed the award's name from "Broker of the Year" to "Advisor of the Year", a reflection of how the profession has evolved over the last decade.
But it's not just the industry that's changing, being led by a new generation of thought-leaders intent on recharting the course of health care and employee benefits. The employees they serve are also taking a more active role in charting that course.
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