Internal communication staff and how they enable businesses to meet their goals is the subject of a new analysis from Gallagher, a global brokerage, risk management, and consulting firm. The study looked at new trends such as the growing role of artificial intelligence (AI) in workplace communications, but also looked at more traditional forms of communication, such as the important role that managers play in communication between a company's leadership and workers.

For many companies, AI remains a new frontier, the report noted. "For many organizations, it's the Wild West with regard to how they are adopting and implementing AI," said Ben Reynolds, Global Managing Director of Gallagher's Communication Consulting Practice. "Because so few organizations have an AI plan, we can connect the dots to better understand why half of the respondents (50%) are skeptical or even fearful about the impact of AI. That said, with an AI plan in place, the technologies may help communicators overcome what they've identified as two of the top three barriers in 2024, which are the lack of time and lack of financial resources."