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Years ago, people were taught from childhood not to talk about their money. Forbes cites a study indicating 62% of people don't want to talk about money and 32% would even talk about death instead of money. This trend towards secrecy can be a barrier when it comes to saving for your own retirement. It is OK to talk about money!
Trends have been changing over the years. Day trading became popular during the pandemic. Talking more about money became popular even before that, as the popularity of financial news on cable TV stations picked up, as CNBC did in 1996. According to CNBC, 56% of millennials and 49% of Gen Z talk about money regularly, compared to 22% of baby boomers.
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Bryce Sanders
Bryce Sanders, president of Perceptive Business Solutions Inc., has provided training for the financial services industry on high-net-worth client acquisition since 2001. He trains financial professionals on how to identify prospects within the wealthiest 2%-5% of their market, where to meet and socialize with them, how to talk with wealthy people and develop personal relationships, and how to transform wealthy friends into clients. Bryce spent 14 years with a major financial services firm as a successful financial advisor, two years as a district sales manager and four years as a home office manager. He developed personal relationships within the HNW community through his past involvement as a Trustee of the James A. Michener Art Museum, Board of Associates for the Bucks County Chapter of the Fox Chase Cancer Center, Board of Trustees for Stevens Institute of Technology and as a church lector. Bryce has been published in American City Business Journals, Barrons, InsuranceNewsNet, BenefitsPro, The Register, MDRT Round the Table, MDRT Blog, accountingweb.com, Advisorpedia and Horsesmouth.com. In Canada, his articles have appeared in Wealth Professional. He is the author of the book “Captivating the Wealthy Investor.”
