Think of the last job description you read. Did it call for a "ninja" or a "rockstar" – perhaps someone who "thrives in a fast-paced environment". Next time you have to write (or read) a job description, take a minute to notice how easily non-inclusive or biased language can creep into something as simple, and seemingly straightforward, as a job ad.

While these phrases often aim to make a role sound more exciting, words like these can deter certain demographics from applying to these positions. From language that is gender-coded, racially or culturally insensitive, or demonstrates age bias, how companies word these role descriptions matters.

Making a strong first impression

One Harvard study found that word choice in job descriptions could significantly impact the perception of a role. For example, the university found that job ads with more "masculine" descriptors led women to have a lower sense that they would belong if they joined the organization.