In the health care administration space, organizations are deeply invested in lowering benefit costs. They often prioritize offering new service solutions over investing in the technology and integration needed to connect these solutions and improve the benefits experience for members. This focus is understandable—their primary goal is to ensure the groups receive the best coverage and benefits. They're not tech companies with resources to build, support, and iterate on a tech solution.

Technology is the future to deliver solutions and engage members, and organizations that fail to prioritize tech will risk becoming obsolete. The landscape is evolving rapidly, and outdated technologies simply don't meet member expectations in a world shaped by Netflix, Apple, and Amazon experiences. AI and seamless integration of member experiences is where health care is heading. To truly succeed and grow, benefit administrators and consultants need to have a roadmap for investing in the right technology that can streamline future operations, enhance member engagement, and deliver a connected benefits experience that sets their services apart.