In this episode of Shift Shapers, David Saltzman sits down with Alycia Riedl, the new National President of NABIP, to discuss the future of the health care advisory industry. Alycia shares her personal journey from reluctance to passion in the industry, following the legacy of her innovative father.

They explore key issues on NABIP's radar, such as transparency, technology, and advocacy against single-payer systems. Alycia emphasizes the importance of evolving the role of advisors and her vision for a consumer-centered healthcare system. Additionally, they address leadership values and the strategic goals of NABIP for the coming years. Tune in to learn about the upcoming developments and strategic initiatives aimed at supporting advisors and improving the overall health care landscape.