The health care industry has witnessed a drastic transformation due to technological breakthroughs, changing patients' experiences, and the need for cost-effective care outcomes. This shift demands health care companies and other industry professionals to adopt a smarter, simpler, digital and result-focused approach. 

At the forefront of this transformation are health care payers, who must align their strategies to keep up with the evolving expectations of providers, members, and regulators. In this article, let's delve deep into the current landscape, trends, and actionable recommendations on how health plans lead the charge in this dynamic ecosystem. 

The future of health care is value-focused

"Global value-based health care market size was valued at $3.9 billion in 2023 and is expected to reach $20.5 billion by 2032, at a CAGR of 7.5%, during the forecast period 2023 – 2032." - Custom Marketing Insights | 2023