Are you helping your clients with their benefits communication strategy?

It's no secret that an effective communication strategy is among the most important aspects of a successful open enrollment (OE). So much work goes into preparing and rolling out new plans, but that hard work goes to waste if employees don't understand the value of the plans on offer. Without an effective communication strategy, your clients may risk compromising their ability to attract and retain talent. Not to mention wasting valuable resources…

Why effective benefits communication matters

Employee benefits are complicated and easily misunderstood by employees. Believe it or not, many employers aren't confident in their employees ability to select best-fit plans. According to a Harvard Business Review study, only 41% of employers believe their employees can select a benefits plan that aligns with their needs. Additionally, only 35% of employers believe their employees are knowledgeable about the quality and cost of health care.

With a proper understanding of their benefits, a workforce will see the value in them. Employees will be able to take full advantage of their benefits, meaning their employers' investment is working as intended. More than that, employees will feel valued and supported by their employer, leading to higher job satisfaction.