Employers' top priority in 2024 is to manage health plan costs, according to Aon's 2024 U.S. Health Survey. As health care costs continue to rise, employers are struggling to balance cost control with attracting and retaining talent, as the labor market normalizes. The survey points to key strategies employers are using to help manage rising costs, as they are adjusting their competitive expectations in a new environment. Pharmacy design is at the forefront of 2024 plan changes, with strategies focused on access and affordability.

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Health care costs are projected to increase 8% in 2024, with many employers increasing employee cost-sharing and incentivizing virtual care to minimize costs. Over the next four years, Aon's analysis shows health care costs are predicted to increase at a rate that is four times general inflation. To help employers manage rising costs, employers need to focus on the following five key areas in their health care and benefit strategies for 2024 and beyond.