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Artificial Intelligence (AI) is playing a major role in our lives, but how fast will it impact the way we hire and work? It could be significant. McKinsey Global Institute recently reported that by 2030, activities that account for 30% of U.S. working hours could be automated.

AI's impact has been slower in the benefits industry as human resource (HR) leaders are largely dependent on outdated solutions that require a significant amount of manual work and deliver a poor user experience. As a result, employees aren't fully leveraging optional benefits like consumer-directed benefit accounts, which offer enormous financial value to the employee, yet typically see only about a third of eligible employees enrolling.

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