As employers finalize their 2025 benefits packages, it's an ideal time to focus on promoting financial literacy among their employees. With 401(k) Day fast approaching on September 6, employers should seize this opportunity to energize their workforce about retirement planning. Created by the Plan Sponsor Council of America, 401(k) Day promotes awareness about retirement savings and encourages employees to take full advantage of their 401(k) plan benefits. Celebrated on the Friday after Labor Day, it signifies a fresh start to financial planning, much like how the back-to-school season symbolizes new beginnings.

The day serves as a crucial opportunity for employers to recognize the vital role they play in fostering financial literacy and retirement security among their workers. This doesn't just start — and end — with offering a 401(k). Employers should proactively empower workers to make informed decisions that can lead to a secure retirement. Especially, considering that an employee survey Betterment conducted of 1,000 U.S. full-time employees found that only 40% of workers feel confident that they will be able to save enough for retirement.

Below are three practical steps employers can take to raise awareness and educate their workforce about the importance of long-term financial planning.