Those of you who remember studying DNA in high school biology class know that DNA is the genetic code that serves as an instruction manual for our bodies.
Much like our genetic DNA, our organizational DNA determines and tells the story of how our business will function and grow, who we are, and who we will become. Unlike the genetic version, organizational DNA can and must be designed to ensure you become the business you want and need to be.
As we use the term here, organizational DNA comprises the most critical elements of your business. Collectively, it tells your story.
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