Credit: Chris Nicholls
As open enrollment (OE) season approaches, employers need to consider how they're going to communicate the value of their benefits offering to employees. Communication sounds easy enough — but it's not as simple as just providing employees with information. Employers must be strategic about how benefits information is delivered, as well as the channels used to reach their teams.
Why effective OE communication matters
Employers know that providing employee benefits is costly. This is an investment in their people — so as with any investment, employers want to see a return. When it comes to benefits, that return comes in the form of employees who have a deep understanding of their benefits, and how to get the most out of them.
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