Even before ChatGPT came into your dinner conversations last year, AI had been a long-discussed topic in the benefits sphere. Since the mid 2010s, the term has been making ripples in plan selection, approval processes, and various other HR pain points.

But none of that compares to what we've seen in the past 36 months, since GPT-3 launched publicly. Now, with consumer interest and familiarity, a survey commissioned by my organization found that 73% of benefits leaders believe AI will have a positive effect on employees' health and financial security.

But that interest doesn't change the fact that only a small number of these leaders feel that they know enough about AI and current business options to make an informed decision about using it in their organization. That knowledge gap means that those AI hopes are still stars in the sky for many organizations.