Photo: Terovesalainen/Adobe Stock
Each year during open enrollment, employers do their best to offer workers affordable benefits option that meet their individual needs. Their success may depend as much upon employee engagement with the process as it does on the products being offered.
Flimp, a provider of benefits communications and decision-support tools, found that first-time users of digital postcards experienced an average engagement rate of 87%, compared to an overall rate of 70%. The company's 2023-24 Open Enrollment Case Study and Trends Report includes input from 235 employers, including such major companies as AMC Theatres, New Balance and Coca-Cola.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
