Health savings accounts (HSAs) support employee wellness and offer important tax breaks. Yet many employees miss out on saving hundreds or even thousands of dollars each year for three reasons that you can easily resolve during open enrollment. First, employees simply may not understand HSA accounts. Second, they may not know how or when to use their HSA funds. And third, many employees may not feel like they have extra cash flow to fund the account at all. 

Benefits advisors and HR professionals can use these communication and education tips to boost HSA participation during open enrollment and ensure that employees understand the value of these accounts and that – even if they aren't able to fund the account up front – they can realize value by simply opening the account and contributing the bare minimum. In addition to this strategic funding strategy, which can eliminate one of the most common roadblocks to HSA participation, you should consider these open enrollment communications tips. 

Keep it simple and straightforward

There's a lot to know about health benefits — and the temptation to give employees all the information they will ever need up front is real. However, it's wise to balance the flow of information so you don't overwhelm employees with details that they don't immediately need.