We all know how much more we are willing to do for someone who is kind, communicative and respectful, as opposed to someone who is rude and demanding. It's easy to dismiss this as a desire to do nice things for nice people; however, the science of this willingness and attitude runs deep and is more impactful than you might imagine.

In a world where rude, dismissive and toxic communication seems to have become the norm, the toll of negativity can be devastating. It is dragging us down as individuals, organizations and communities. 

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Honey or vinegar?

Someone did a study using college students to demonstrate the appalling impact of rude and demanding behavior. One at a time, the students were brought into a room with a delicious-smelling bowl of fresh-baked chocolate chip cookies on the table.

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