We all know how much more we are willing to do for someone who is kind, communicative and respectful, as opposed to someone who is rude and demanding. It's easy to dismiss this as a desire to do nice things for nice people; however, the science of this willingness and attitude runs deep and is more impactful than you might imagine.

In a world where rude, dismissive and toxic communication seems to have become the norm, the toll of negativity can be devastating. It is dragging us down as individuals, organizations and communities. 

Honey or vinegar?

Someone did a study using college students to demonstrate the appalling impact of rude and demanding behavior. One at a time, the students were brought into a room with a delicious-smelling bowl of fresh-baked chocolate chip cookies on the table.

Continue Reading for Free

Register and gain access to:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.