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The fastest-growing financial advisors see industry and generational change as an opportunity. That's why they're embracing innovative tools and technology as a way to catalyze their growth and solidify their position in a market that is rapidly evolving, according to Betterment's new Advisor Survey 2024. In fact, 80% of advisors said they were currently using AI at their firms, and of the 20% who aren't, nearly two-thirds said they had plans to integrate AI at their firms.
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