Founded as a COVID-19 testing firm, Texas-based Curative has pivoted into employee benefits with a unique approach: No copays and no deductibles as long as members complete a Baseline Visit or orientation to the plan within the first 120 days.
As a member of the Luminaires Class of 2024, Curative is being recognized in the category of Humanizing Benefits. CEO and co-founder Fred Turner recently sat down with BenefitsPRO contributor Michael Krieger to discuss how the company's approach helps expand coverage by removing financial barriers to quality health care.
Turner and Krieger also discuss:
- How Curative's no copay and no deductible plan works;
- Why preventative care can help companies and their employees save money in the long term; and
- What advice Turner and his team have for broker advisors and consultants
To learn more about BenefitsPRO's Luminaries Class of 2024, click here.
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