How Curative humanizes benefits by eliminating financial barriers to care

Curative CEO Fred Turner discusses how his firm expands benefits to employees without copays and deductibles.

Founded as a COVID-19 testing firm, Texas-based Curative has pivoted into employee benefits with a unique approach: No copays and no deductibles as long as members complete a Baseline Visit or orientation to the plan within the first 120 days.

As a member of the Luminaires Class of 2024, Curative is being recognized in the category of Humanizing Benefits. CEO and co-founder Fred Turner recently sat down with BenefitsPRO contributor Michael Krieger to discuss how the company’s approach helps expand coverage by removing financial barriers to quality health care.

Turner and Krieger also discuss:

To learn more about BenefitsPRO’s Luminaries Class of 2024, click here.