Benefit consultants know that there's no "one-size-fits-all" approach to building benefit packages for clients. Instead, you create tailored packages for each client by evaluating their unique needs and finding the best products from different carriers.

A similar approach should be followed when offering benefits technology solutions, but instead, benefit consultants often invest in just one technology solution, hoping it solves every clients' needs.

Just as one carrier's products don't work for every client, one technology solution doesn't work for every client either. Here's the deal: Offering only one solution to your clients does more harm than good.

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