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A new Amazon strategy could train consumers to shop for health care based at least partly on price.

The company announced Thursday that Amazon Prime members who use the Amazon Medical One health care program will see clear, upfront pricing for the clinical visits, treatment plans and medications related to many common health, beauty and lifestyle concerns, such as wrinkly skin, hair loss, erectile dysfunction and motion sickness.

Related: Amazon offers $49 telehealth urgent care visits

Prime members can see health care providers for the eligible conditions through a mobile app at any time of the day on any day of the week.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.