A screenshot from a PhRMA ad posted Nov. 12, 2024. Credit: PhRMA

A screenshot from a PhRMA ad posted Nov. 12, 2024. Credit: PhRMA

The Pharmaceutical Research and Manufacturers of America has introduced two new TV ads attacking pharmacy benefit managers and health insurers.Both ads feature a smarmy PhRMA spokes villain, Middleman, snatching a prescription drug rebate card away from a woman who needs to help pay for her medications.In a longer version, Middleman hands the rebate card on to another, equally smarmy spokes villain, Your Insurance.“So,” the woman asks, “when do I see the savings?”“Oh, you can see ‘em,” Your Insurance says, putting the rebate card in his jacket pocket. “You just can’t get ‘em.”


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.