For the first time, employers cited employee education and engagement as the most important service they want from a vendor in support of their HSA programs, according to the Plan Sponsor Council of America’s 2024 HSA Survey. Previously, the availability of an HSA debit card was the top priority of employers.

Although the majority of organizations educate their employees about HSAs during open enrollment, they are hoping to provide education more frequently, the report said. The top topic employers want to talk more to their employees about is the tax benefits of HSAs.

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