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How benefits advisors can help support working parents 

As employers navigate various offerings and identify strategies for driving employee utilization, this presents a unique opportunity for benefit advisors to serve as a trusted partner for clients.

By Jessica Vanscavish | November 26, 2024 at 09:06 AM

Stress is nothing new for American parents, yet as the U.S. Surgeon General’s recent advisory on parental mental health warns, parents today are facing record stress levels that are impacting their wellbeing. Reinforcing this concern, Guardian’s 2024 Mind, Body, and Wallet® report revealed that while Americans’ collective wellbeing is struggling, parents self-report some of the lowest wellness scores across mental, physical, and financial health.

Amid this pressure, employers can make a difference by offering comprehensive benefits that address the challenges parents face. As they navigate various offerings and identify strategies for driving employee utilization, this presents a unique opportunity for benefit advisors to serve as a trusted partner for clients. Here’s how to get started.

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