The value of the Blue Cross Blue Shield brand continues to be strong, according to new YouGov.com survey results.
YouGov, a survey firm, asked consumers with private health coverage about which insurers they would consider when shopping for coverage.
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Related: Urgent wake-up call: 60% of Gen Z, millennials have less than $5K in retirement savings
About 23.9% of the survey takers with private coverage said they would consider Blue Cross and Blue Shield, and 10.2% of the participants said they would be most likely to buy a new policy from Blue Cross Blue Shield.
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Allison Bell
Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.
