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Credit: supamotion/Adobe StockMost entrepreneurs start businesses because they are passionate about their product or service, not necessarily to crunch numbers or manage people. But as their business grows, they must deal with the challenge of providing an attractive benefits package that will help recruit and retain talented workers.
“Small business owners didn’t start their companies to manage health benefits,” said Marshall Darr, CEO and cofounder of StretchDollar, which focuses on small business benefits solutions. “I’ve yet to meet a small business owner who enjoys picking which hospitals their employees can go to or which medications they’ll have access to. It’s a complicated and overwhelming task.”
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