2025 sales & marketing tips: Innovative plan design

Here are 10 ideas to help guide you with your innovative plan design.

By Lily Peterson | January 13, 2025 at 12:21 PM

As health care prices rise, benefits professionals need to be ready to offer alternate solutions and more options to their clients in order fight the rising costs. Employers seem to be at a loss and need help designing the correct plan that works specifically for them and their employees.

Here are 10 ideas to help guide you with your innovative plan design:
Related:
2025 sales & marketing tips: Making enrollment (and beyond) more impactful
2025 sales & marketing tips: Ensuring employee wellness
2025 sales & marketing tips: Using data & tech to your advantage
2025 sales & marketing tips: Creating better communication strategies
2025 sales & marketing tips: Prospecting & making new connections

Recommended For You

NOT FOR REPRINT

Lily Peterson is the managing editor for BenefitsPRO.com.

1 Armed man causes UnitedHealthcare buildings to lock down

2 Employers' ACA coverage in limbo as Supreme Court weighs task force legality

3 Eli Lilly’s new GLP-1 weight loss drug, in pill form, would be more affordable than Ozempic

4 Trump tells DOL to develop PBM transparency regulations to lower drug prices

5 UnitedHealth CEO objects to critics' 'obsession' with PBMs' role in drug supply chain

Insurance
BenefitsPRO Broker Expo 2025
May 06, 2025 - Boston

The premier educational and networking event for employee benefits brokers and agents.
More Information
Workers' Compensation Risk Management Award for Excellence Nominations
May 05, 2025 - Nomination Deadline

The 2025 Workers Comp Risk Management Award for Excellence honors outstanding loss control, safety and return-to-work programs.
More Information
Consulting
Consulting Top Consultants 2025
June 26, 2025 - New York

Consulting Magazine identifies consultants that have the biggest impact on their clients, firms and the profession.
More Information

Poor communication fuels health plan dissatisfaction

By Caitlin Moling | April 18, 2025

The growing chasm in customer experience begs the question: What are the top health plans doing well that the lowest-ranked plans cannot seem to get right?

Poor communication fuels health plan dissatisfaction

The future of stand alone dental insurance: A Q&A with Sam Melamed

By Lily Peterson | April 18, 2025

"We are seeing change rapidly with the increasingly high annual maximums being offered in the market and as brokers become more aware of the true value received when members access preferred pricing for services at the dentist through network discounts provided by their insurance," says Sam Melamed.