2025 sales and marketing tips: Creating a more diverse industry

Here are 10 tips to help build a more diverse industry.

By Lily Peterson | January 17, 2025 at 08:01 AM

Many benefits professionals are passionate about building a more diverse industry. However, taking the initiative is a lot harder than saying we need to do so. Benefits professionals need to do more than just say the industry needs to be diverse. They need to take action.

Here are 10 tips to help build a more diverse industry:

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Lily Peterson is the managing editor for BenefitsPRO.com.

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2025 sales and marketing tips: Creating a more diverse industry

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