“Help U.S. retire.” It certainly gets your attention when you hear the words and see them on the screen, as the Investment Company Institute’s new TV ad campaign plays out on CNBC. “It’s a simple ask of our elected leaders but the tax treatment we rely on to grow our 401(k)s and IRAs could be on the chopping block in Congress,” continues the national ad campaign.
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Lynn Cavanaugh
Lynn Varacalli Cavanaugh is Senior Editor, Retirement at BenefitsPRO. Prior, she was editor-in-chief of the What's New in Benefits & Compensation newsletter. She has worked for major firms in the employee benefits space, Vanguard and Willis Towers Watson, as well as top media companies, including Condé Nast and American Media.
