“Help U.S. retire.” It certainly gets your attention when you hear the words and see them on the screen, as the Investment Company Institute’s new TV ad campaign plays out on CNBC. “It’s a simple ask of our elected leaders but the tax treatment we rely on to grow our 401(k)s and IRAs could be on the chopping block in Congress,” continues the national ad campaign.
ICI, the trade association representing mutual funds, exchange-traded funds (ETFs) and other regulated investment funds, launched the campaign last week, hoping to mobilize American investors that use mutual funds and ETFs as long-term savings vehicles to build a grassroots network to amplify their voices to Congress.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
