‘Help U.S. Retire’: Industry trade group launches grassroots campaign to put Congress on alert
A new Investment Company Institute national ad campaign attempts to mobilize 120 million Americans “to protect retirement savings” by urging Congress to extend the 2017 Tax Cuts and Jobs Act, set to expire at the end of 2025.
By Lynn Cavanaugh |
January 20, 2025 at 09:04 AM
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“Help U.S. retire.” It certainly gets your attention when you hear the words and see them on the screen, as the Investment Company Institute’s new TV ad campaign plays out on CNBC. “It’s a simple ask of our elected leaders but the tax treatment we rely on to grow our 401(k)s and IRAs could be on the chopping block in Congress,” continues the national ad campaign.
ICI, the trade association representing mutual funds, exchange-traded funds (ETFs) and other regulated investment funds, launched the campaign last week, hoping to mobilize American investors that use mutual funds and ETFs as long-term savings vehicles to build a grassroots network to amplify their voices to Congress.
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