‘Help U.S. Retire’: Industry trade group launches grassroots campaign to put Congress on alert

“Help U.S. retire.” It certainly gets your attention when you hear the words and see them on the screen, as the Investment Company Institute’s new TV ad campaign plays out on CNBC. “It’s a simple ask of our elected leaders but the tax treatment we rely on to grow our 401(k)s and IRAs could be on the chopping block in Congress,” continues the national ad campaign.

ICI, the trade association representing mutual funds, exchange-traded funds (ETFs) and other regulated investment funds, launched the campaign last week, hoping to mobilize American investors that use mutual funds and ETFs as long-term savings vehicles to build a grassroots network to amplify their voices to Congress.